RPM CRM
Customer Acquisition Analytics
Track CAC, attendance, and acquisition spend across all events
Live Data
Avg New Customer CAC
$4.41
Across all events with spend data
Lowest CAC Event
RPM ARENA | FACE-TO-FACE | FRIDAY 17TH JULY
Best acquisition efficiency
Highest CAC Event
RPM | CURSED | FRIDAY 13TH MARCH
Highest cost per new customer
Total New Customers
531
First-time attendees across all events
Total Returning Customers
25
Repeat attendees across all events
Avg Attendance
278
Unique attendees per event
Customer Retention Metrics
Overall Attendance Retention
4.7%
25 attended 2+ events ÷ 531 total
Paid Repeat Purchase Rate
0.0%
0 paid 2+ events ÷ 172 ever purchased
Free Repeat Attendance Rate
4.9%
18 free 2+ events ÷ 366 ever free
Event Acquisition Cost Entry
New Customer CAC Over Time
New vs Returning Customers
Attendance Over Time
Event Analytics Table
Click any row to view detailed event analytics