Customer Journey Analytics
Loyalty, attendance and cohort analysis across every RPM customer
4.7%
25 attended 2+ events ÷ 531 total customers
0.0%
0 paid 2+ events ÷ 172 ever purchased
4.9%
18 free 2+ events ÷ 366 ever attended free
Customer Loyalty Ladder
Based on total RPM events attendedEach stage counts all customers who meet the threshold, regardless of ticket type
First Time
Attended exactly 1 RPM event
506
95.3% of total customers
Returning
Attended 2+ RPM events
25
4.7% of total customers
Regular
Attended 3+ RPM events
0
0.0% of total customers
Loyal
Attended 5+ RPM events
0
0.0% of total customers
Superfan
Attended 10+ RPM events
0
0.0% of total customers
Ticket Behaviour
Paid tickets onlyEver Purchased a Ticket
32.4% of customers
172
Purchased 2+ Tickets (Paid Repeat Purchase Rate)
0.0% of ticket buyers — 0.0% paid repeat rate
0
Purchased 3+ Tickets
0.0% of ticket buyers
0
Lifetime Revenue
$7,794.97
Avg Ticket Spend
$45.32
Avg Paid Events
1
Attendance Breakdown
All ticket typesTotal Customers
531
Total Event Attendances
556
Avg Events Per Customer
1
Median Events Per Customer
1
Highest Event Count
2
Customer Segments
Auto-classified from attendance historyNew
319
60.1%
Returning
25
4.7%
Regular
0
0.0%
Loyal
0
0.0%
Promoter
0
0.0%
VIP
0
0.0%
Dormant
187
35.2%
Cohort Analysis
2 event cohorts · click column headers to sort| First Event | New Customers | Returned 2nd Time | Return Rate | Avg Events | Lifetime Revenue | Avg LTV |
|---|---|---|---|---|---|---|
| RPM | CURSED | FRIDAY 13TH MARCH | 212 | 25 | 11.8% | 1.1 | $3,043.86 | $14.36 |
| RPM ARENA | FACE-TO-FACE | FRIDAY 17TH JULY | 319 | 0 | 0.0% | 1 | $4,751.11 | $14.89 |
Customer Journeys
| Customer | Events | Segment | |
|---|---|---|---|
B brooke stubbs brooke.lily103@gmail.com | 1 | Dormant | |
M Makayla lodo makayla.lodo@outlook.com | 1 | Dormant | |
N Nicklaus Llamas nicklaus.llamas@gmail.com | 2 | Returning | |
J Joshua Kapoor stemanuel2000@gmail.com | 1 | Dormant | |
Y Yvohn Ray Rosero yvohnrayrosero@gmail.com | 1 | Dormant | |
J Julio Cienfuegos juher100@hotmail.com | 1 | Dormant | |
M Mackenzie Norman kenz_10@icloud.com | 1 | Dormant | |
E emilia livingstone emilialivingstone@outlook.com | 1 | Dormant | |
L Lara Pettit lara.pettit2000@gmail.com | 2 | Returning | |
K kiana harris kianaleighh07@gmail.com | 1 | Dormant | |
M Monique De Silva moniquedonnedesilva@gmail.com | 1 | Dormant | |
T Tai Herbert tjaxonsg@gmail.com | 1 | Dormant | |
M Michael O’Connor mdarcyoconnor1981@gmail.com | 1 | Dormant | |
J jacob Barrett jacobbarrett238@gmail.com | 1 | Dormant | |
J Jhon Manjarres jhonbbyron@gmail.com | 2 | Returning | |
P Patrik Rybar patrik.rybar1@gmail.com | 1 | Dormant | |
S Sean Abrahams seanabrahams395@gmail.com | 1 | Dormant | |
L Lena Lebailly lbyy.lena@gmail.com | 1 | Dormant | |
M Morgane Biger morgane.biger13@gmail.com | 1 | Dormant | |
N Nicole Herbst nicole_nancy1@hotmail.com | 1 | Dormant | |
C Cecilia Delli Castelli ceciliadc30@gmail.com | 2 | Returning | |
K Kai Jakeman kaijakeman@gmail.com | 2 | Returning | |
R Rhiannon Glaw rhiannon.glaw@gmail.com | 1 | Dormant | |
A Aiden Wellington aiden.554@outlook.com | 1 | Dormant | |
F Freddie Truelove freddietruelove@icloud.com | 1 | Dormant | |
J Jye Barrington jye.barro@gmail.com | 1 | Dormant | |
S Seba Etche sebas.ferscan@gmail.com | 1 | Dormant | |
A Alex L u qingyao.lu@student.unsw.edu.au | 1 | Dormant | |
S Sylvia Miranda sylviabmiranda@gmail.com | 1 | Dormant | |
E Edward Worthington eddiewortho@gmail.com | 1 | Dormant | |
L Liqun Yu liqunyu10@gmail.com | 1 | Dormant | |
C Christian Lumempouw christpow89@gmail.com | 1 | Dormant | |
S Shehan Serasin s.d.serasin@hotmail.com | 1 | Dormant | |
S Shannon-louise Wakefield shalouise03@gmail.com | 1 | Dormant | |
O Olivia Crvenkovic oliviacrv@outlook.com | 1 | Dormant | |
S Syahrul Ruzi rial.portage-6x@icloud.com | 1 | Dormant | |
M Maddison Edwards maddyedwards2003@gmail.com | 1 | Dormant | |
A Amie Goodhew amiegoodhew1234@gmail.com | 1 | Dormant | |
B Brigitta Gooch brigitta.bell87@gmail.com | 1 | Dormant | |
S Shelby Miller shelbymiller9936@hotmail.com | 1 | Dormant | |
N Natalia Galvez natita.galvez93@gmail.com | 1 | Dormant | |
M Mir Imtiaz Uddin imtiazanik522@icloud.com | 1 | Dormant | |
G Gazi Rahman gaziayon10@gmail.com | 2 | Returning | |
R Romain Pradal romainpradal26@gmail.com | 1 | Dormant | |
E Ewen Fagon ew3n.fagon@gmail.com | 1 | Dormant | |
C Christian Staffolani staffolanichristian001@gmail.com | 1 | Dormant | |
B Ben Ben Lingard ben.lingard6@gmail.com | 1 | Dormant | |
Z Zahren Al-Ezrai admin@prodzahren.com | 1 | Dormant | |
E Evan Kerjean evan.kerjean1@gmail.com | 1 | Dormant | |
A Anis El hedhli aniselhedli@gmail.com | 2 | Returning | |
T Tamara Macarena feltestamaramacarena@gmail.com | 1 | Dormant | |
J Jamil Artin jamilartinartin@gmail.com | 2 | Returning | |
H Hafidz Fahmy hafidzfahmy@gmail.com | 2 | Returning | |
W w k 1003443278@qq.com | 1 | Dormant | |
V Victoria Brandan Campanera vicbrandan.vbc@gmail.com | 1 | Dormant | |
N Nicolas Morice moricenicolas5@gmail.com | 1 | Dormant | |
T tahleah w wtahleah@gmail.com | 1 | Dormant | |
A Annalisa Cardella cardella.annalisa@gmail.com | 1 | Dormant | |
K Kee-Lin Jackson keelinjackson@gmail.com | 1 | Dormant | |
M Molly-mae Robilliard mollymaerobilliard@gmail.com | 1 | Dormant | |
D Daniel Grainger danielgraingerb4apple@gmail.com | 1 | Dormant | |
S Scarlett Cheney scarlettecheney@gmail.com | 1 | Dormant | |
N Nick Stock nick.stock132@icloud.com | 1 | Dormant | |
A Ambre Zimmer ambretaoraz@gmail.com | 2 | Returning | |
W Wetzz T mvnnee28@gmail.com | 1 | Dormant | |
K Kaitlin Bell kbell5527@gmail.com | 1 | Dormant | |
R Raffaele Pio Vollono raffaelevollono03@icloud.com | 1 | Dormant | |
V Vicente Chavez vicentechavezaus@gmail.com | 1 | Dormant | |
T Tyzac Galway tyzacgalway336@gmail.com | 2 | Returning | |
E Esther Scholten emscholten20@gmail.com | 1 | Dormant | |
K Keanu Martelli keanucm@hotmail.com | 1 | Dormant | |
G Gabriela Carvajalino gabycarvajalino13@gmail.com | 1 | Dormant | |
A antonio galea antonio.galea02@gmail.com | 1 | Dormant | |
A Aneta Oliver chatasev@live.com.au | 1 | Dormant | |
H Henry Yan henryyan25@gmail.com | 2 | Returning | |
K Kelsey Apps-Tulip kappstulip@gmail.com | 1 | Dormant | |
L Lexi Walsh lexijw07@gmail.com | 1 | Dormant | |
N Niccolò Gorla nik.gorla@gmail.com | 1 | Dormant | |
G Georgia mcintyre grmcintyre01@gmail.com | 1 | Dormant | |
D Davide Falezza dadefale03@gmail.com | 1 | Dormant | |
T Tiia Hulkko tiia.hulkko@hotmail.fi | 1 | Dormant | |
L lilian mascaro lilianmascaro2006@gmail.com | 1 | Dormant | |
K Kingston Fenton kkxngston@gmail.com | 1 | Dormant | |
J Jhon Manjarrres jhonbbyron4@gmail.com | 1 | Dormant | |
C Christian Paulich paulich747@gmail.com | 1 | Dormant | |
O Oviya Pari oviyapari20@gmail.com | 1 | Dormant | |
B Brianna Callaghan wing.payload4h@icloud.com | 1 | Dormant | |
A Amal El Aloui amaleloui@gmail.com | 1 | Dormant | |
A Asaf Perron asafperron@gmail.com | 1 | Dormant | |
A Arte Kounavis konn72@gmail.com | 1 | Dormant | |
Z Zac Harvey zharvey352@gmail.com | 1 | Dormant | |
P Patrick Butler patrick4wd@gmail.com | 1 | Dormant | |
S Stephanie Tang speiritmusic@gmail.com | 1 | Dormant | |
A Alberic Tardivat alberictardivat.prd@gmail.com | 1 | Dormant | |
Y Ye Zi leaf0419@hotmail.com | 2 | Returning | |
J Jan Hilbert jan_hilbert12@yahoo.de | 1 | Dormant | |
A Antonio De Natale antoniodenatale12@gmail.com | 1 | Dormant | |
C Christian Cummings christiancummings2006@gmail.com | 1 | Dormant | |
E Eli Dean elidean2003@gmail.com | 1 | Dormant | |
A Allen Cedano allen.cedano1@gmail.com | 1 | Dormant | |
D Danika Bailey djayebailey@gmail.com | 1 | Dormant | |
D Damian Papadopoulos curledfried@gmail.com | 1 | Dormant | |
R Ravneel Chand rav0.aa@gmail.com | 1 | Dormant | |
R Ryan C qoinvscryptos@gmail.com | 1 | Dormant | |
N Nadeane John nadeane.john@gmail.com | 1 | Dormant | |
S Sheikh Yasin yasinsheikh1772@gmail.com | 1 | Dormant | |
K Kendra Line kendrax2022@icloud.com | 1 | Dormant | |
M Margot Corra margot.crr@icloud.com | 1 | Dormant | |
L Luíz Kerkhofs luizkerkhofs@gmail.com | 1 | Dormant | |
S Souhayla Skendri sk.souhayla1@gmail.com | 1 | Dormant | |
C Clara Lete lete.clara@gmail.com | 1 | Dormant | |
X Xavier Ventura xventura.pro@gmail.com | 1 | Dormant | |
F Fabian Jara ryb6qn56nh@privaterelay.appleid.com | 1 | Dormant | |
A Aleisha Zamirowski aleisha.zamo@gmail.com | 2 | Returning | |
T Teddy Pineau teddoche@gmail.com | 1 | Dormant | |
C Cody Carr codyburger01@hotmail.com | 1 | Dormant | |
A Andrew Kiwarkis thecomicbat@gmail.com | 1 | Dormant | |
P Paulus Kahkonen paulus.kahkonen@gmail.com | 1 | Dormant | |
G georgina horton georginafhorton@gmail.com | 1 | Dormant | |
J Janggun Sin y2fa2@naver.com | 1 | Dormant | |
S Shuker Al Asadi johnalasadi95@hotmail.com | 1 | Dormant | |
I ilay lavy kotzer ilaykotzer98@gmail.com | 1 | Dormant | |
P Patrick Stephens pat.s07@icloud.com | 1 | Dormant | |
F Federico Pelaca' fpelaca98@gmail.com | 1 | Dormant | |
J John Papadatos johnpapadatos05@gmail.com | 1 | Dormant | |
A Andrew Tenukest gg.atenukest@gmail.com | 1 | Dormant | |
M Matthew Kearnes mattkearnes@hotmail.com | 1 | Dormant | |
S Shreyansh Verma vermashreyansh5002@gmail.com | 1 | Dormant | |
A Abhi C abhi.cherukuri@hotmail.com | 1 | Dormant | |
M Maximiliani Garrido maximilianogarrido16@hotmail.com | 1 | Dormant | |
R Rafael Ordonez Piamba rafaelordonezpiamba@hotmail.com | 1 | Dormant | |
E Elisabetta Carone carone.elisa@gmail.com | 1 | Dormant | |
C Charlotte Jamieson char.jamieson2006@gmail.com | 1 | Dormant | |
J James Reynolds business@mytechmobile.com.au | 1 | Dormant | |
R Rob Nolan waterpixstudio@gmail.com | 1 | Dormant | |
A Alana Waller alanawaller16@gmail.com | 1 | Dormant | |
C Chontelle Ashbolt ashboltcl@gmail.com | 1 | Dormant | |
E Eddy Zamprogno slavespin@gmail.com | 1 | Dormant | |
R Reya Wang wang.reya@gmail.com | 1 | Dormant | |
L Laura Knox lauraknox@bigpond.com | 1 | Dormant | |
A Alex Cai caiialexc@gmail.com | 1 | Dormant | |
Y Yogesh Vinayak yvvinayak@gmail.com | 1 | Dormant | |
G Greta Zaniboni zaniboni.greta@gmail.com | 1 | Dormant | |
A Alisa Vogginger alisa.vogginger22@gmail.com | 1 | Dormant | |
I Isaac Lacey isaaclacey@live.com | 1 | Dormant | |
M Max Malin max.malin98@live.com | 1 | Dormant | |
C Caden Smith cadenjordansmith@gmail.com | 2 | Returning | |
K Kamuta Vakafua kamutavakafua@icloud.com | 1 | Dormant | |
J Juliette Cotonea juliette.cotonea@gmail.com | 2 | Returning | |
E Ele Maga elofeltes@gmail.com | 1 | Dormant | |
T Tristan Becet tristan.becet22@gmail.com | 1 | Dormant | |
M Marcus Hayes marcus4829@gmail.com | 1 | Dormant | |
M Milan Sato Shunda wmax5997@gmail.com | 1 | Dormant | |
Y younghoon yang diddudgns76@naver.com | 1 | Dormant | |
S Sohyun Park xyc4q8gsqp@privaterelay.appleid.com | 1 | Dormant | |
H Harrison Rogers harrisonrogerz1@icloud.com | 1 | Dormant | |
E ezra lopez ezra.lopez1@outlook.com | 2 | Returning | |
H Hayden Ford haydenryanford@gmail.com | 1 | Dormant | |
A Adina Ziegler adina.ziegler1@icloud.com | 1 | Dormant | |
S Shaun Deano charmander_deano@hotmail.com | 2 | Returning | |
D Daniel Hanna danieljacobhanna1@gmail.com | 1 | Dormant | |
N Noelia Garcia noelia.garcia.ortega15@gmail.com | 2 | Returning | |
J Joe Chen joe.yun.chen@gmail.com | 2 | Returning | |
M Muskaan Varma muskaan.varma09@gmail.com | 1 | Dormant | |
L Leticia Cortez le.cortez05@icloud.com | 1 | Dormant | |
S Safina Bano safinabano243@gmail.com | 2 | Returning | |
A Alannah Greksa alannahgreksaa1@gmail.com | 1 | Dormant | |
A Anson Gilligan chelseasoames@lsre.com.au | 1 | Dormant | |
A amber wegg amberwegg@gmail.com | 1 | Dormant | |
E Elisa Chian elisa.chian@gmail.com | 1 | Dormant | |
W Will Clayton wmcjoinery@gmail.com | 1 | Dormant | |
R Rachel Keem nineheartsmusic@gmail.com | 1 | Dormant | |
F Francisca Cornejo frannet.c.c@icloud.com | 1 | Dormant | |
A Ashton Legge ashtonlegge05@gmail.com | 1 | Dormant | |
A Aglaee Gremillet agrmt31@gmail.com | 1 | Dormant | |
C Cesare Mazzone mazzone.cesare9@gmail.com | 1 | Dormant | |
D Daniel Michell dmichell801@gmail.com | 1 | Dormant | |
D David Pauli davidp1902@gmail.com | 1 | Dormant | |
N Nicolas Hemery hemerynicolas461@gmail.com | 1 | Dormant | |
S Shreya Sancheti shreyasancheti@gmail.com | 1 | Dormant | |
J Jeremy Luey jeremyluey@gmail.com | 1 | Dormant | |
T Titouan Mainguy titouan.mainguy@gmail.com | 1 | Dormant | |
B Bastien Pochat lloguyy@gmail.com | 1 | Dormant | |
J James Bello jamesbello01@outlook.com | 1 | Dormant | |
L Leonard Joos leonard.joos@gmail.com | 1 | Dormant | |
C Claudio Sabbadin sabba99claudio@gmail.com | 1 | Dormant | |
A Alex Chabot alexandrechabot2006@gmail.com | 1 | Dormant | |
F Fabien VENANCIO cy9q8dcgmc@privaterelay.appleid.com | 1 | Dormant | |
T Taine Claringbold taineclaringbold7@gmail.com | 1 | Dormant | |
F Filip Gliguroski gliguroski_filip@hotmail.com | 1 | Dormant | |
A Amanda Gesovski amandag89@y7mail.com | 2 | Returning | |
Z Zac Hayes hayeszac676@gmail.com | 1 | Dormant | |
I Issa Hikari issahikary@hotmail.com | 1 | Dormant | |
M Mikhail Chowdhary mikhailc17@gmail.com | 1 | Dormant | |
C Chelsea Soames chelsea.soames@lsre.com.au | 1 | Dormant | |
J Jayden Cowell jaydensmurf19@gmail.com | 1 | Dormant | |
M Michael Alavanos michaelalavanos1@gmail.com | 1 | Dormant | |
C Christina Pham chrissypham1999@hotmail.com | 1 | Dormant | |
A annabelle pandolfi annabellepandolfi@gmail.com | 1 | Dormant | |
A Anaïs Fournet-Fayard anais.fournetfayard@icloud.com | 2 | Returning |
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